Creating a Better
Future for the
Meat Industry.
Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.
We embrace and respect team members of all religious beliefs. Everyone is welcome here.
As followers of Jesus Christ, Danette Amstein and Michael Uetz, the principals of Midan Marketing, strive to live in a manner consistent with the precepts and doctrines of their faith which are grounded in the Bible, and operate Midan Marketing in accordance with these principles.
While their personal and deeply held beliefs may be referenced from time to time, such as prayer during company gatherings, participation in any religious expression at Midan Marketing is entirely voluntary. The right to disagree with the statements reflecting their beliefs is one that is protected under law, as is exercising one’s own right to believe — and one we uphold earnestly.
No matter who you are, no matter what you believe: Our doors are always open to you.
OUR TEAM
MEET OUR TEAM
Take a closer look at our deep bench of team members with meat industry knowledge and seasoned marketing and communications experience.
SERVICES
WE HAVE WHAT YOU NEED
Midan Marketing services fuse deep meat industry knowledge with seasoned communications and marketing agency experience. Together we tell the story of how meat is raised, processed, promoted, sold and enjoyed from farm to fork.
Brand Strategy
Accurately identify your opportunities and map out a clearly defined path to help you achieve your brand goals.
- Brand Analysis
- Brand Framework Development
- Persona Development
Industry Consulting
Analyze operations and product positioning to develop the vision, identity, and strategic road map to deliver success for your business.
- Business Analysis
- Short-Term and Long-Term Vision Development
- Marketing Plan Development
Research + Insights
Get inside the minds and motivations of meat consumers to make more informed business decisions.
- Market Research
- Consumer Insights
Creative Solutions
Deliver the targeted solutions, persuasive words and eye-catching designs that boost your brand and your business.
- Point of Sale and Promotions
- Logos, Names and Tagline Development
- Advertising Campaigns
- Trade Show Designs
Video + Photography
Provide cost-effective, full-service visual content production to tell your stories, support your business and engage your consumers.
- Narrative, Documentary, Commercial and Social Media
- Motion Graphics, Animation and Virtual Reality
- Food Glamor Shots
- Drone Videography
Public Relations
Develop integrated communications programs to support your business and educate target audiences about your company’s role in the meat industry.
- Media Relations
- Crisis Communications
- Team Member Education and Communication
Media
Get the high-profile placements to keep your brand in front of the eyes and in the minds of your target audience.
- Advertising Planning and Buying Strategies
- Programmatic Display Advertising
- SEO/SEM Strategy
Digital + Social
Use data-driven tactics and industry knowledge to position your brand on the right platforms to raise your profile and increase engagement.
- Social Media
- Website Development
- E-Commerce Digital Strategy
- Email Marketing and Automation
Data + Analytics
Monitor and break down your data, provide the insights that help you improve customer experiences, increase conversions and maximize ad spends.
- Campaign Reporting and Strategy Insights
- Website Analytics
- User Journey and Content Heat Mapping
OUR CLIENTS
OUR BULLPEN OF PARTNERS
When you partner with Midan, you’ll be part of a proud tradition of service that began in 2004 and represents a broad spectrum across the meat industry.
PRESS
GET THE INDUSTRY TALKING
BLOG
GIVING THE
INDUSTRY GUIDANCE
We lead the conversation to help those in the industry explore better ways to sell meat.
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...
4 Things Marketers Can Learn From Crop Harvesting
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...
Tomorrow’s Meat Industry: Generation Z
Every company has an interest in being future-focused - thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z for some time now. The...
It’s About To Be Pork’s Big Moment (Don’t Mess It Up!)
The fresh meat supply of both beef and pork has fluctuated over the last several years. Right now, pork supply is robust compared to beef as exports of pork have softened and beef has started to contract. According to USDA numbers, the U.S. is currently producing...