Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
New Research: How Product Claims are Driving Fresh Pork Purchases
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...
Three Ways to Highlight Your Protein Story
The new year always brings resolutions with a focus on health, wellness and consumers becoming their best selves. But for the last couple years, resolutions around health have felt bigger, more encompassing. When humans feel like there is a lot they can’t control...
Sustainability: pushing back on, through and forward in 2023
As I look back on 2022, I think about the things that have pushed me this year and things I pushed. Sustainability falls into both categories. As I look forward to 2023, I find myself contemplating what things are going to push the meat industry. Certainly inflation,...
#Adulting: How the First Generation to Come of Age Online is Fueling Experimentation at Retail
Born in early 1990, I am a Millennial through and through. I remember getting our home’s first PC and having to choose between being on the phone or on the internet thanks to dial-up. I also remember the first time I sent a text message (and how mad my dad was when he...
What Drives Human Decision Making?
How the Meat Industry Can Leverage Human Behavior Through Technology As a three-time graduate of Texas A&M University, I have had the privilege to work with world-renowned specialists and laboratories in the fields of Meat Science, Consumer Sensory Science and...
Recurring Research Theme: Concerns About Antibiotics, Hormones and Animal Welfare
The use of antibiotics and hormones in animal agriculture is a conversation that we’ve been having for years, and I imagine we will continue to have. In 2021, consumers gravitated toward antibiotics claims to the tune of more than $8 billion in sales of meat and...
2023 Top Trends to Watch
Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest...
Elevating e-Commerce: Meat Consumers Want More From Their Online Shopping Experience
The COVID-19 pandemic changed consumers in ways the meat industry could have never imagined. One of the biggest evolutions we saw was how they felt about online meat shopping. Before the pandemic, consumers didn’t like the idea of a third-party shopper choosing their...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...
Programmatic Advertising: Reaching the Right People at the Right Time
The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...
Visualize It To Memorize It
In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...