Flexitarian Profile
Research Deck
How Do You Keep Flexitarians Coming Back to the Meat Case?
Bring Flexitarians Back to Real Meat
Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins as a main dish daily or several times a week.
Update Your Understanding of Emerging Meat Consumers
This is one of five profiles developed from Meat Consumer Segmentation 2.0 — our groundbreaking 2019 study designed to better understand meat eaters and emerging trends. These decks have been updated to include new information from our 2020 Segmentation 2.1 study.
Get a Complete Profile of Flexitarian Consumers
Develop a comprehensive strategy with messaging that resonates with Flexitarians using the learnings from our research. The complete profile includes:
- Our 32-slide research deck
- An explanation of the study’s methodology
- An executive summary of our findings
- Demographic tables
Discover the Data You Need to Know to Sell to Flexitarians
This updated deck will help you target Flexitarians more effectively by understanding what they buy, what they eat and why, including:
- Flexitarians consume vegetable/plant proteins because of health, enjoyment, being all-natural and affordability.
- They regularly purchase meat-related specialty claims including all natural, organic, local, grass-fed and GMO-free meat.
More Reports
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Beef Attributes
Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...
Evolving Meat Consumers
Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...
Sustainably Raised Meat
Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...