• Data + Analytics • Video + Photography • Public Relations • Industry Consulting
The new AMC logo — the first update in [TBD] years — was designed to give the mark staying power and celebrate the connections that unite the meat industry. The theme, “Protein Made Personal,” communicated AMC’s role in customizing protein’s advantages to each attendee’s unique needs.
Together with Parable Pictures, Midan’s video production division, we created a video that introduced and explained the new brand identity to open the 2023 Annual Meat Conference.
Midan also redesigned the logo for the event’s keynote presentation, the Power of Meat* — an analysis of shoppers’ attitudes and purchasing decisions delivered by meat industry analyst Anne-Marie Roerink.
Midan’s campaign defined the experience as a can’t-miss attraction. With 115 total exhibitors and 1,958 registered, AMC 2023’s registration was 10% higher than pre-pandemic levels and drove record attendance from around the world.
Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.